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In January 2024, members of the European Parliament voted overwhelmingly in favour of adopting a directive to improve product labelling. This is intended to support the forthcoming Green Claims Directive, often dubbed the anti-greenwashing legislation.
We look at some of the common green claims that your business might be making – and how to ensure they stand up to scrutiny.
As environmental sustainability becomes more important to customers and investors, more and more companies are publicly declaring their ambition to reach net zero emissions within the next few decades.